This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.rudrashaktii.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
When you use the Online Rudraksha Recommender service, we collect information from you including your name, date of birth, email address, phone number, city and IP address. We refer to this information as “Recommender Information”.
When you sign up for Rudrashaktii newsletter, we collect your email address. We refer to this information as “Newsletter Information”.
When you comment on the website or use the contact form, we collect information such as your name, email address and IP address. We refer to this information as “Website Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Order Information, Recommender Information and Newsletter Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We also use the Device Information for marketing purposes, such as to display promotional material to you on other websites.
We use Recommender Information to calculate the best Rudrakshas for you based on your date of birth, and if your preferences indicate as such, use this information to communicate with you for marketing and informational purposes. We also use the information to screen the Recommender service usage for potential fraud.
We use Newsletter Information to email you our Rudrashaktii newsletter periodically, and to generate analytics to improve your website experience and for marketing purposes.
We use Website Information to communicate with you.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. We also use Mailchimp to mail out our newsletters and to understand how readers interact with our newsletters. You can read about how Mailchimp uses your Personal Information here: https://mailchimp.com/legal/privacy/.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
Google – https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at rudrashaktii.info@gmail.com or by mail using the details provided below:
401, Atlanta Estate, Near Virwani Industrial Estate, Goregaon (East), Mumbai, MH, 400065, India
